Notes on fractional marketing and revenue ops

I'm Britt Forrestal. I've spent 15 years in B2B marketing and revenue ops, mostly at companies between 20 and 250 people. This is where I write about strategy, pipeline, the systems underneath it all, and what I've learned along the way.

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Practical writing on marketing strategy, revenue ops, pipeline management, SEO/GEO discoverability, measuring success, and the systems that make it all work.

Marketing ops, sales ops, and RevOps: what's the difference?

Three functions, a lot of overlap, and plenty of nuance. Here's what marketing ops, sales ops, and RevOps each own, how they fit together, and which one to build first.

How to allocate your marketing budget once you've set it

You've set the number. Here's how a small business decides where its marketing budget goes, and what to worry about now versus later.

How to audit your marketing and sales tech stack

Here's a practical process for auditing your stack and deciding what stays, what goes, and what to consolidate.

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